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New Adventures LLC, West Orange, NJ
About Us >
New Adventures, LLC was founded in September 2001 by
Joseph and Beth Reiling, lifelong toy veterans.  The company’s
goals are to provide innovative quality products to retailers
at prices that will provide profitability to the retailer and
satisfaction to the consumers.  

New Adventures’ areas of expertise include licensed novelty
product, dolls, girls toys and animated plush.  In 2005, the
company introduced licensed products for Napoleon
Dynamite, Larry the Cable Guy, Jeff Foxworthy, Bill Engvall,
and Ron White. They have also developed highly successful
retail specific seasonal plush programs with Rudolph the Red
Nosed Reindeer and Frosty the Snowman.

Prior to creating New Adventures, the Reilings were
executives with Meritus Industries and DSI toys, the former
company having been owned by their father Wally, and
subsequently sold to the latter.

The Reilings have over 15 years direct selling experience with
major retailers including Toys R Us, Wal-Mart, KB Toys,
Avon Products and K Mart.  They enjoy strong relationships
with retailers and manufacturers worldwide.
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